A CAPITAL INVESTMENT FIRM THAT’S MORE THAN JUST THE MONEY
Client
Year
June 2023
Role(s)
Creative & Editorial Director
Photography
Storytelling Strategy
Website Launch
The Challenge
Zorro Capital, founded by Michael Fox, provides a combination of financial and human investment to remove the hurdles to business ownership and see more entrepreneurs thrive.
Michael’s capital investment firm is unique, but he struggled to articulate why his business is more than money.
He needed to explain how Zorro Capital helps entrepreneurs on a more purposeful level than finances, although his capital investment funding is important, too.
Additionally, Zorro Capital had no website, which can hurt brand credibility and trust in a money-driven industry.
ABOUT THE PROJECT
The Approach
Discovery meetings to understand the business and the industry
Develop a cohesive brand narrative
Customer success story and founder story
Website content creation & launch
Modern, high-end headshot to present Michael as professional, but relatable to his prospects
The Results
Brand legitimacy: A mature and professional presence with clear and concise messaging for business development
Increased success in developing new relationships because of increased credibility and a clear understandable message.
Expansion into market segments previously unable to gain traction in for more revenue streams
Stronger customer assurance that their business and their investment is in good hands
A clear, heartfelt mission through practical sales and marketing copy
EXAMPLES
CLIENT TESTIMONIAL
Michael Fox, Founder and CEO, Zorro Capital
“I hire people based on their passion, commitment and reputation. Michelle checked every box and was also kind and very fairly priced—the perfect combination. My super power is not word-smithing, and it certainly isn’t marketing. To have someone take my ramblings and turn them into a powerful message that sounds like my voice was something I couldn’t do nearly as effectively on my own.
“I had no time to devote to the development of my website because I was in a career and personal transition. This was also the reason that I needed to work on my marketing and messaging. I was overwhelmed, and Michelle’s calming presence, flexible cadence, and patience was perfect.
“As a result of working with Michelle, my company has a mature and professional presence with clear and concise messaging that I now use over and over to great effect for business development. My business is relationship based, and I have found increased success in developing new relationships because of increased credibility and a clear understandable story. It has allowed me to branch out into segments of our market that I was previously unable to gain traction in, and has given us an entirely new revenue stream.
“As I have mentioned, clarity of our story and credibility in the marketplace have improved ever since the launch of our new site.
“I have already recommended Michelle, and will continue to do so. Her approach makes her clients job simple and the results are beyond your expectation when reviewing the SOW. I recommend her to anyone looking to hone their brand story."