BRAND STORYTELLING & MARKETING
SERVICES
YOUR MISSION IS NOBLE.
But people don’t understand what you’re selling.
For purpose-driven businesses in competitive markets, we ensure prospects understand what you’re offering and we help you reach them authentically. The result? Easier business, greater impact.
HOW WE HELP YOUR BUSINESS GROW
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BRAND & MARKETING STRATEGY
Your brand and/or marketing strategy is a plan that defines how your business distinguishes itself from competitors, connects with your target audience, and communicates your unique value proposition.
Think of your brand as the personality of your business, and how you want your prospects to perceive you.
Our brand strategy encompasses your brand's identity, positioning, messaging, unique attributes, and visual elements, ensuring consistency across all touchpoints.
It also includes a clear understanding of your target audiences with an understanding of how to reach them.
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Website Copywriting and Simple Website Design & Development
Your website is the first impression and one of the most important sales tools you can have.
If your website isn’t converting readers into prospects or doesn’t match your brand personality, you could be leaving money on the table.
We’ll start by understanding your business and guiding you with the right direction forward on your website. Often, it’s a matter of refining what you have.
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Core Marketing Message and Elevator Pitch
Your core marketing message succinctly conveys your brand's story (who, what, when, where why, and who cares), resonating with your audience's desires and motivations.
It ultimately gives you clarity on how to talk about yourself and create consistency in how others perceive you.
This service included in our brand strategy, but we can start at this step to ensure your sales pitch and all subsequent marketing materials are on point.
The bonus? This step reduces the majority of from-scratch content creation in your marketing materials.
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Brand & Marketing Activation
Not sure if you’re spending time in the right areas? Not getting traction?
Our brand and marketing activation services help you get more interested prospects and land more sales.
This includes:
Website development, design and activation
Small-scale product or service launches
Content strategy
Sales and marketing messaging refinements and adjustments
Social media strategy
Photography & videography
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Storytelling Integration
Did you know that stories are statistically proven to improve your marketing?
By weaving storytelling into marketing efforts, your brand can create deeper connections with consumers, evoke emotions, and differentiate themselves in a crowded marketplace.
After we discovery your brand's messaging, values, and identity, we align it with compelling stories that resonate with your target audience across various marketing channels, including campaigns, social media content, fundraising activities, website copy, product packaging, and more.
Brand storytelling integration seamlessly blends well-developed narratives, anecdotes, and emotional connections into your brand's overall communication strategy.
If you don’t have a solid content marketing plan, we can help you there, too.
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Marketing Consultation & Coaching
Need a guided approach to your brand and marketing challenge?
We’ll set up coaching calls to discuss a specific topic or project or work with you on a monthly rhythm. We can work together on a retainer or project basis.
OVERCOME THESE COMMON MARKETING ISSUES
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Does this sound like you?
My business offers a great product or service but don’t know how to speak to it well.
I just want to focus on the thing I’m doing in my business. Branding and marketing seem to complicated.
People visit my site, but they aren’t reaching out.
I am having a hard time closing sales. Does anyone see my value? Does anyone know I’m out there?!
I don’t know what a brand is or how I should use it. I’m not experienced with how design, words, and imagery can make my business look more sophisticated and trustworthy.
Isn’t marketing just social media? (And that’s not working, either.)
People seem confused about what I’m selling.
I have scattered focus (“shiny object syndrome”) with my marketing.
I am not a great writer, and I don’t have the time to figure out how to say the right thing.
My business has plateaued, and I need a “brand sherpa” to get me to the summit.
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MARKETING CHALLENGES FOR ESTABLISHED BUSINESSES AND NONPROFITS
I have an established marketing rhythm but it’s starting to feel stale.
My competition is outshining me in specific areas and you need to regain lost ground.
I’m trying to reach the next generation of consumers, donors, or buyers
I’ve been in business for many years and it’s time to refresh things, but I’m not sure where to start.
I’m losing brand loyalty (customers) and need a fresh infusion.
I know stories have the power for higher conversions, but I’m struggling to see the benefits or ROI.
I’ve tried storytelling but it hasn’t worked. What’s missing?
I need help recruiting top talent but aren’t able to communicate workplace culture or benefits.
It seems like marketing gets more complex and broad and I want a laser-focused approach.
CONTACT US
Cleveland, OH | Serving Clients Nationwide
